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The skin care brand’s expansion marks the locale’s third exclusive brand launch of the year.
July 17, 2025
By: Lianna Albrizio
Associate Editor
Innbeauty Project has landed across the pond. Officials say its new retail partnership with Sephora UK marks a major milestone in the brand’s global expansion strategy. The move brings the brand’s clinically backed formulas — including top-performers like Extreme Cream, Extreme Cream Eye and Calm the Red Down — to UK consumers nationwide via Sephora stores and online. Co-founded by industry veterans Alisa Metzger & Jen Shane, Innbeauty has carved out a loyal customer base in the US by ...
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